Starbucks “Tweet-a-coffee” Campaign

In October this year Starbucks launched a programme that despite its small financial investment still manage to prompt about $180,000 in purchase.

The program called “tweeetacoffee” allows Starbucks customer to give a $5 gift card to a friend by putting both @tweetacoffee and the friend’s handle in the tweet. To do so was quite simple, customers had to link their Starbucks account to Twitter and their credit card.

The real coup for Starbucks is the database they managed to get from their customers. Indeed, the company was able to bring together various information such as the users Twitter IDs, their mobile phones and customer IDs thus having an overview of about 54,000 Starbucks customers. Starbucks will soon be able to access the Klout Scores of those customers thus having an idea of what topic of interests their customers have.

Here is the link to the program :


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