The Potato Salad Story

I am sure you have heard about one of the most popular Kickstarter campaign – the Potato Salad. If not, it is really simple. A young man from Columbus Ohio basically turned his joke into a viral sensation. Zack Danger Brown created his Kickstarter campaign after a joke made with his friend in July 2014: “ It was a joke. The whole point of it was making exactly seven people, including myself, laugh. And it was the culmination of literally 15 minutes of Potato Salad material.”potato salad

“I’m making potato salad. Basically I’m just making potato salad. I haven’t decided what kind yet.” What started out as a joke trying to raise $10 to make a potato salad was backed by 6,900 people.

“$35 – I will make 4x as much Potato Salad. I know $40 isn’t 4x $10, but you guys have earned it.

$75 – Pizza Party!

$100 – I will try two different Potato Salad recipes.


We made the news. Let’s keep up the good work! New stretch goals coming soon!


We’re making a lot of great progress. I think it’s time for us to think about getting hats made. I added a new donor level for people who want hats. For those who are interested the hats could look like this:

Stretch goals: 

$250 – Better mayonnaise (from the natural foods section)

$300 – Call a chef to get a better recipe 

$350 – Make way more potato salad and probably do a third recipe. 



$1000: I’ll do a live stream of the potato salad making

$1200: I’ll pay someone to film a thank-you video for all of my backers!


We’re really tearing through these stretch goals. I honestly don’t know what is realistic anymore. So, I thought maybe we try to double the current number? 

$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let’s show them that potato salad loves the internet!!”

potato salad 1  

When the campaign finished in August, it had received $55,492 and became the 4th most-viewed project page on Kickstarter’s history behing the Ouya video game console, the Pebble Smartwatch and the Veronica Mars Movie.

potato salad 3

One of the best thing about this whole Potato Salad project is what the creator decided to do with all the money raised. Thanks to this, Zack Brown is going to create an event called PotatoStock, free and open to the public scheduled for September 27, 2014 at the Colombus Common with bands, beers and food trucks. He will also make a significant contribution to a civic foundation with the goal of helping Columbus area especially people in difficulties such as homeless and the poorest.  Zack has also been invited to give a talk at the next SXSW. Not bad for a potato salad!


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